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商品編號： 9-804-062 出版日期： 2003/09/24 作者姓名： Applegate, Lynda M.;Dede, Christopher;Saltrick, Susan 商品類別： Entrepreneurship 商品規格： 41p 再版日期： 2005/06/20 地域： California 產業： Educational services;Toys 個案年度： 1995 - 2003
商品敘述：
Explores the success factors leading to one''s company''s rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational supplemental materials. Senior executives face a number of challenges in sustaining the company''s growth. Critical to its success is LeapFrog''s ability to leverage its core assets, while simultaneously closely managing its relationships with customers, distributors, suppliers, and partners across these two very different industry sectors.
涵蓋領域：
Entrepreneurial management;Managerial behavior;Success;Brand management;Business models;Corporate strategy
相關資料：
Case Teaching Note, (5-804-079), 14p, by Lynda M. Applegate, Christopher Dede
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